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Latest News: Press Release

George School Website Receives Gold Award

Thursday, June 25, 2009  
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George School is proud to announce that its website has received a Gold Award in the “Complete Institutional Website” category of the 2009 Circle of Excellence Awards, a professional recognition program run by the Council for Advancement and Support of Education (CASE). George School is the only independent school, college, or university to receive a “Complete Institutional Website” Gold Award in three years. The category received 56 entries for the 2009 competition, and a total of 130 entries since 2007. George School is the first independent school to win a CASE Circle of Excellence website award of any level since 2004.

George School’s winning website, located at www.georgeschool.org, was launched in August 2008 after a comprehensive twenty-one-month planning process. Working closely with website design partner mStoner Inc., the school sought input from faculty, staff, students, parents, prospective students and families, and alumni throughout the process.

“George School did the best job of conveying a sense of the institution,” noted CASE judges in their report. “We noted that the writing was exceptional, the site was well-organized, it was consistent, and that there was a lot going on, but it wasn’t cluttered or crowded. And aside from its impressive results, it met other objectives, including conveying the essence of the school to prospective students/parents while rekindling interest among alumni.” In addition, the report praised the website for being clearly rooted in the traditions of the school.

Circle of Excellence judges evaluated “Complete Institutional Website” entries on the basis of the following criteria: a sound strategy; sound information architecture, navigability, usability, and search; good content, effectively deployed across the site; effective management of the site; appropriate look and feel, distinctive to the purpose of the site and consistent within the site; appropriate use of technology and adherence to standards; an evaluation plan; and appropriate results.

“Drawing from our rich history in print publications, we aspired to a voice that was playful and a design that was tactile and unusual,” said Ari Betof ’98, who managed the website redesign project and serves as George School’s director of enrollment management and strategic marketing. “We sought a website that would evoke the essence of George School within a technical infrastructure that could grow and evolve with us over time.”

Key contributors to the project included Director of Advancement Odie LeFever, former Director of Admission Karen Hallowell, Website Executive Editor Susan Quinn, Web Editor Christine Davidyock, and Director of Technology Michael Hodgin. Overall, 26 percent of George School’s faculty and staff spent at least five hours contributing to the new website.

According to CASE, the Circle of Excellence awards “acknowledge superior accomplishments that have lasting impact, demonstrate the highest level of professionalism, and deliver exceptional results. Winning programs epitomize the profession’s best practices, raise standards, and contribute to a growing body of knowledge about advancement.” With a membership of more than 3,400 colleges, universities, independent elementary and secondary schools, and educational associations in 61 countries, CASE is one of the largest nonprofit education associations.